Particpant Consent (please read carefully).

-I Understand the purpose of this research and will be -answering questions on a questionnaire that will take about 5 minutes.

-I understand that the data and answers I provide will be stored securely, used only by the research team.

-I understand the questionnaires are anonymous and the information gotten will be used during the research and deleted afterwards.

-I understand that my participation is voluntary, that I do not have to take part, that I can refuse to answer any questions, and that I have the rights to withdraw.

-I understand this study is related to the above-named researcher for the purpose of their academic assessment.

-I understand I must be above 18 years to participate in this research.

-I consent to all the above conditions.



Section 1: Demographics

































Section 2: Social Media Usage










Section 3: Halaal Origins Online Butchers















Section 4: Brand Identity














Section 5: Social Media Marketing







Section 6: Brand Loyalty



















Section 7: The direct relationship between social media marketing and brand loyalty






Section 8: Mediating Role of Brand Identity